The Breaking Down of Chocolate Chip Cookies
Peanut butter cookies, mint chocolate chip cookies, oatmeal cookies, or chocolate chip cookies? Well, 25% of American families are choosing chocolate chip cookies, Why? because they are one of the oldest cookies in America, and happen to be one of the best. So how do we pick out which chocolate chip cookie brand is the best and more traditionally like our homemade ones? Well to pick out the best chocolate chip cookie brand we have to look at different factors such as packaging, the smell and taste of the cookie, the cookies shape and distribution of chocolate chip cookies, and the overall taste of the cookie.
When a customer first lays eyes on a product they look at how the product is laid out. This makes packaging is essential, you want to buyer to notice your product so you make your packaging as original as possible. Many different factors could catch a buyer’s eye; color, nutrition, ingredients, and how the package is presented. When comparing these six brands to each other I find that the list of best packaging goes from best to worst as follows:
1) Chips Ahoy; kid-appealing this package offers an easy open pull tab that eliminates the mess and is made with real chocolate to eliminate any false accusations of “fake” chocolate.
2) Chips Deluxe; this earth-friendly package is made so that you are able to recycle the paper and help our earth, and also offers “chocolate in every bite”.
3) Pepperidge Farm; is different from the rest of the brands with a package that is paper, not plastic. Also this package offers real ingredients that include milk chocolate chunks, and real butter with natural vanilla flavor.
4) Archway; promises to taste as good as your mothers homemade cookies, with a bow imprinted into the package that adds a touch of elegance.
5) Wegmans; pretty bland label that includes plastic that is clear with a simple red label stripe in the middle, and are able to look through the package to see the golden brown of the cookies.
6) Murray; sugar-free cookies which are not appealing to most customers who want a real chocolate chip cookie, and are made with splenda which are proven to be “cancer packets”.
The cookie as a whole is also very necessary; the quantity of chocolate chips, the color of the cookie, and the size all matters. When comparing the looks of the cookies I came up with this list from best to worst:
1) Pepperidge Farm; Pepperidge farm cookies looked the most appetizing because they were thick, had the right amount of chocolate chips, and were a beautiful golden brown.
2) Murray; Murray cookies had very small chocolate chip cookies, but they were mixed throughout in a good enough quantity so that you could taste a chocolate chip in every bite. There were no ridges on the cookie, meaning the cookie was very soft, and the cookie was lightly colored.
3) Chips Ahoy; Chips Ahoy had a larger shape than the first two cookies that were Chips Deluxe, and Murray. Chips Ahoy was thinner than the other two listed before and had many different cracks and ridges in the cookies.
4) Chips Deluxe; the chips deluxe cookie was very circular, with indented chocolate chips and hard ridges and cracks.
5) Archway; archway cookies didn’t look like a chocolate chip cookie, it looked more like a oatmeal cookie with piece sticking out of the cookie, did not look appetizing as a whole at all.
6) Wegmans; this cookie wasn’t my favorite when comparing the look of the cookies because when taking it out of the package it was very sticky, wouldn’t detach from the other cookies, and had barely any chocolate chips in the cookie.
Your five senses kick in when comparing cookies to each other, I already went over the sight of a cookie, but what about the smell and feel of a cookie? Do you want a cookie that smells like your grandmothers kitchen, or one that smells like you have just walked in a pile of dog poop? You already know that I have been making lists, so here we go again:
1) Chips Ahoy; Chips Ahoy had a smell of chocolate, not a bad thing seeing as I always have a craving for good chocolate.
2) Murray; Murray cookies smelled of sugar, which is very ironic because Murray cookies are sugar-free.
3) Chips Deluxe; Chips Deluxe cookies had a smell of more chocolate than consistency of dough and other ingredients.
4) Archway; Archway cookies smelled like oatmeal cookies, not chocolate chip, and were very soft and doughy feeling.
5) Wegmans; had no smell, very bland.
6) Pepperidge Farm; Pepperidge Farm smelled like vinegar, which is so disgusting.
It’s the moment you have been waiting for, the overall taste of the cookies. Now, I was hoping the Pepperidge Farm cookies were to be the best tasting because I have had the brand beforehand and thought the cookies were not bad at all, but when I smelled the cookie I was thrown back. When devouring a cookie you don't pay that close attention to what you are eating but when you are grading the cookies you start to pay attention more closely to the taste. So here it goes:
1) Chips Deluxe; chips deluxe was my favorite brand because it was just the right crunch, and had a chocolate chip in every bite that I took.
2) Chips Ahoy; Chips Ahoy was not bad, not great, but was one of the better ones.
3) Murray; Murray cookies were very sugary, and had the worst aftertaste of fake sugar.
4) Wegmans; Wegmans cookies tasted very bland, and had no flavor to them.
5) Pepperidge Farm; Tasted vinegary.
6) Archway; had a very bad taste, like expired oatmeal.
So folks I am going to leave you with inspirational quotes from the taste tester by the name of Grant Hines, they were quite comical and the best out there:
“Rust of Excitement”
“Looks like Dog Biscuits”
“I usually like these cookies, what’s happening?”
“Little sour, better expectations”
“Ew”
“I can’t believe Chips Deluxe is my favorite so far!”
“Open up the gold mine!”
“I feel like my mama made these.”
That’s it folks. Enjoy those chocolate chip cookies brands.
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